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How Generative AI will change the world of Data Analytics

How Generative AI will change the world of Data Analytics
Hold on tight! Change is coming to the world of data analytics. Particularly when powered by thoroughly unified data, Generative AI has the potential to revolutionise the world of data analytics in several ways:
For example, Generative AI models can generate synthetic data that closely resembles real-world data. This is especially valuable when working with limited data or sensitive data. By creating additional data points, generative models can help improve the accuracy and robustness of analytical models.
Generative models can also assist data analysts in exploring and understanding complex datasets. By generating new data samples based on the existing dataset, generative models can help identify patterns, correlations, and outliers that may not be immediately apparent. This can facilitate deeper insights and informed decision-making.
Another aspect of data analytics where Generative AI can play a crucial role is in detecting anomalies or outliers within datasets. By learning the normal patterns and distributions from the data, generative models can identify instances that deviate significantly from the learned patterns. This can be instrumental in various applications, such as fraud detection, cybersecurity, and quality control and can improve the productivity and effectiveness of those tasked with this kind of work.
Similarly, complete or missing data is a common challenge in data analytics. Generative models can help fill in missing values by generating plausible data points based on the available information. This can improve the integrity and completeness of datasets, enabling more accurate analyses.
Delivering Synthetic Data for Privacy Preservation can inform models that depend on data that cannot ordinarily be accessed. Privacy concerns often limit the availability of certain datasets for analysis, and Generative models can provide synthetic data that preserves the statistical properties and characteristics of the original data while anonymising sensitive information. This allows analysts to work with data that reflects the patterns and trends of the real data without compromising privacy.
That same ability to generate data sets based on known information is another example where Generative AI technology can have a big role, namely enhancing predictive modelling and forecasting tasks. By simulating various scenarios, and potential outcomes, generative models can provide insights into potential trends, risks, and opportunities. This can aid in strategic planning, resource allocation, and decision-making processes.
Generative models can likewise contribute to both enhanced data visualisation and interpretability and optimisation and decision support. In the case of the former, by generating representative samples or visual representations of the data, they can provide intuitive and visual insights into complex datasets. This can assist in communicating findings and facilitating better understanding among stakeholders. In the case of the latter, Generative AI can optimise processes and support decision-making by generating alternative solutions or recommendations. By exploring a wide range of possibilities, generative models can help identify optimal strategies, resource allocations, or system configurations.
In all of these examples, it’s essential to note that while generative AI offers significant potential, it requires, as never before, that the very best data and the most possible data be available so that generative AI insights are as accurate and usable as possible. It is vital to ensure that data from all applications across the enterprise become part of the process to avoid missteps or false conclusions, particularly in sensitive domains and applications.
Author
Alberto Calzada
Head of Data Science

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