Xiatech and Bloomreach partner to drive omnichannel growth for customers

London, UK – 22 March 2023: Xiatech, the pioneer of the world’s first Hyper-Integration Platform, Xfuze, and Bloomreach, the world’s #1 Commerce Experience Cloud, today announced a global partnership to help organisations shorten time to customer insights, increase omnichannel sales and improve return on marketing investment. 

Through this new collaboration, organisations can leverage the combined solutions of both Xiatech and Bloomreach to generate greater levels of business value.  Xiatech’s Xfuze Hyper-Integration Platform fuels Bloomreach’s Engagement Platform with richer data, and higher quality data, to run hyper-personalised marketing campaigns.   

“Xiatech is pleased to partner with Bloomreach so organisations can quickly integrate systems, create a single view of customers, and obtain advanced insights required to deliver hyper-personalised communications that increases customer engagement, sales and loyalty,” said Jonathan Summerfield, CEO of Xiatech.  “Our two innovative platforms, when deployed together, create a competitive advantage for business and technology executives.”

Bloomreach and Xiatech have a history of working together, which has resulted in joint customers witnessing higher levels of business performance by connecting the capabilities of their platforms for the benefit of organisations such as FitFlop.

“Bloomreach is excited to partner with Xiatech, the pioneer of the Hyper-Integration Platform, a faster way to connect systems, unify data and consume advanced insights,” said Hugh Kimber, General Manager EMEA and Emerging Markets Bloomreach. “Together, we are supercharging the growth of companies by giving marketing teams the data and the tools they require to hyper-personalise engagement in real-time across physical and digital channels like never before.”

Xiatech’s Xfuze platform features a suite of products that enable users to automate the integration of disparate systems so data streams across organisations in real-time. The company has developed a Smart Connector for Bloomreach, which provides seamless integration between both companies’ platforms so marketers have a single view of customers data enriched with other sources such as product, inventory and sales data that is used in the Bloomreach Engagement Platform and in the Xfuze platform for advanced insights and AI-driven analytics.

About Bloomreach

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalised, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. 

Bloomreach serves over 850 global brands, including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com. 

About Xiatech 

Xiatech drastically shortens time-to-insights, accelerates digital transformation, and extends the value of legacy technology investments by providing organisations with Xfuze, the world’s first Hyper-Integration Platform that innovatively connects systems, creates a single view of data and delivers actionable insights in one solution.

Developed for the Hyper-connected economy, Xiatech powers hyper-integrated organisations by unifying system integration, process automation, data management, continuous insights and advanced analytics so business and technology professionals have the tools and data to make real-time decisions. To learn more about how organisations are quickly generating value in weeks, visit www.xiatech.co.uk.