Xiatech unveils new brand identity
I am pleased to announce the unveiling of Xiatech’s new brand identity.
Though much has materially changed visually, including what I believe will be an award-winning website supported by powerful branding, Xiatech’s amazing values, culture and partnerships with our customers remain the same.
At Xiatech, we have always been on a mission to reduce complexity and costs whilst accelerating business transformation. This is vital in light of the fact that 84% of digital transformation projects fail.
A reason for this high failure rate is that organisations are relying on outdated, disconnected and expensive tools not developed for today, where the real-time interactions of systems and data-driven decisions are essential for success.
For organisations to grow and move quickly whilst meeting the ever-changing needs of customers, they must have the leadership, people, processes, data and technology to adapt to accelerating competition in the market.
Since the founding of Xiatech in 2013, we have embraced this technology and people challenge, and the cloud platform we have built addresses the opportunities facing business and technology professionals, such as rapidly adding new customer channels to market, extracting insight from data and turbo-charging legacy technology investments.
To date, up to our rebranding, we had not clearly articulated the full potential and value of our platform to customers, and how we consistently deliver an accelerated value-driven outcome.
When I joined Xiatech, I immediately went to work and discovered that this would be an exciting challenge.
After extensive research, and conversations with customers, partners and Gartner analysts, we have identified and created a new product category of software that reflects the advancements in technologies and the direction of the market in terms of what buyers and users want and need.
So, with the launch of our new branding, I am excited to unveil the first and only Hyper-Integration Platform, which unifies and provides real-time system integration, process automation, data management, continuous insights and advanced analytics in a single solution for organisations. Our platform, Xfuze, is truly unique in providing these capabilities in one SaaS platform.
Though Hyper-Integration is a new category, our cloud solution, previously known as the Single Data View platform, has already been transforming organisations such as Reiss, Life Style Sports, Flying Tiger, Fitflop, Db Journey and G-Star by accelerating business growth, performance and innovation.
This exciting era of opportunity for our customers is encapsulated in our new tagline, Infinite Possibilities.
Together, with a new strategic narrative that firmly places Xiatech at the centre of business integration, our new brand identity is a natural next step in Xiatech’s rapid growth. The brand now better reflects our change-making ethos for developing revolutionary technologies that unlock a whole new capability for organisations powered by Xfuze, our Hyper-Integration Platform. Xfuze connects systems, unifies data and delivers continuous insights all in real-time.
Professionally, it is rewarding to define a new product category, and I expect the Hyper-Integration Platform (HIP) will become a common term in the next couple of years – just as IaaS, CRM and CDP are mainstream.
More news will be forthcoming in the weeks ahead, including a product release, new customer wins and partnerships to be announced in June. We will also be at Shop Talk Europe and Retail CIO Connect so come talk to us.
In the meantime, to learn more about Hyper-Integration, and what it means to your organisation, I encourage you to read our paper on our website, which has a number of resources including blog articles.
Lastly, I want to thank my colleagues for a job well done – for rebranding our Single Data View platform into Xfuze, a truly innovative platform – and our customers and partners for choosing and trusting in us. Also to Dusted, a remarkable creative branding and digital agency that took the brief and ran with it. Thank you!
Chief Marketing Officer