Value of Product Data
data and insights
High-performing companies use product data to better understand what they offer to customers and how to market and support those products. Similarly, customers use product data to make choices that are most likely to satisfy their needs – which, in turn, benefits the company.
Capturing value from product data
A unified view of product data is critical to making business decisions and can bring fidelity to understanding the customer and market conditions and what trends are driving consumer behaviour. Without good product data, organisations are essentially “flying blind” and underperform.
Benefits of product data
Companies can and should leverage rich and accurate product data to enhance selling opportunities, strengthen customer loyalty, and increase margins.
Questions you should be able to answer today
Data informs decisions so you are able to answer business-critical questions that drive sales, customer satisfaction and loyalty. These are just a handful of many questions that you should be able to answer today.
- Which products are most strategically important?
- Which are our most profitable products on a per-unit basis?
- Which products are most profitable due primarily to volume?
- Are all product factors being considered, e.g. costs of product returns or repairs?
- What is the origin of costs associated with product acquisition and delivery?
- How and why are new products brought into the mix, and how will said products impact strategic direction and profitability?
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The world of product data
Unfortunately, companies often undervalue product data. This can lead retailers to underperform, particularly in e-commerce, due to inadequate or unoptimised data about what is being sold. This is where we help by providing the Xfuze platform and our team of data scientists to help decision-makers answer business questions.
We help companies like yours
Xiatech’s Xfuze Platform provides a single view of customer data and advanced AI-driven analytics so you are able to understand and predict the behaviour of your customers. Loaded with pre-built dashboards and interactive reports, you have a real-time stream of actionable insight that will transform your business by truly knowing your customers like never before.
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Inject the power of projection data
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Understanding your customer data for a tailored customer experience
Optimise your customer experience with enhanced customer and product data to drive targeted advertising.